Keyword tracking allows you to see whether your SEO strategies are working or not. It helps you identify web pages that need more attention to improve visibility and drive more traffic, conversions, and sales.
It can also help you uncover new opportunities. Say your rankings drop for a particular keyword; you can pinpoint the reason and optimize your page to avoid the same issue happening again.
Rank Tracking
Tracking keyword rankings is an important process to determine how well a brand’s SEO strategies are working or need improvement. It also helps them understand their visibility on search engine result pages (SERPs) and identify opportunities for organic traffic growth.
When tracking keywords, it’s important to consider the context of each keyword and search intent. For example, some keywords may be informational while others are navigational or transactional. Having a clear understanding of the value of each keyword can help you make better decisions on how to target them and create content that delivers a strong user experience.
Enterprise brands often need to track keyword rankings across multiple regions and languages. For this, they need tools that are capable of delivering accurate results while handling large volumes of data. The best tools provide the ability to filter and segment data by location, language and search engine. They should also be able to provide alerts on any changes in ranking position.
Keyword Research
Keyword research is the process of researching search terms that people use to find your product or service. It’s the foundation of SEO, and it helps you understand how to optimize your website and create content that matches user intent.
It’s important to track keywords on a regular basis so that you can identify and act upon any changes in visibility. A drop in visibility can be caused by a number of things, including the need to re-optimize pages, a change in search engine algorithms or even a bug on your site.
Choose a tracking tool or platform that provides accuracy and allows you to set up alerts so that you can be on top of any changes in visibility. GrowthBar is a great option for this since it includes both SEO tools and a tracking platform in one. Using it, you can do keyword research, track ranking positions and analyze the value of each position for each page in your website.
Keyword Analysis
There are a variety of ways to analyze your keyword performance. One method is to look at the performance of keywords along your user funnel. This combines data from your website and keyword tracking to determine how effective your content is at different points in the conversion process.
Another way to analyze your keyword performance is to look at how rankings change over time. This can help you understand if your SEO strategies are working or if you need to make some changes. For example, if you see that your keywords are losing rank, it might be a sign that your site needs to be re-optimized.
It’s important to use a quality keyword ranking tracker that provides accurate and comprehensive results. This is especially important for brands or digital marketers that offer SEO services to clients. This will ensure that you can monitor your clients’ rankings and identify any issues they may be facing. It also allows you to provide your clients with detailed reports on their search engine position for their keywords.
Reporting
Getting a clear picture of the organic visibility landscape is crucial to optimizing your content and websites. Identify the keywords that have the highest potential to grow your website traffic, and focus on them.
Monitor your ranking positions for all your keywords on the search engine results pages (SERPs) and in Universal Results. Get insight into impressions, clicks, estimated visits, and revenue for every keyword and see how these metrics trend over time.
Use your rank tracker plus to discover the keywords that have the biggest organic visibility opportunities for your website and brand. Often these are the keywords that your competitors are missing out on, which makes them prime targets for your SEO strategies. Also, be sure to check your competitor’s rankings regularly to understand what they are doing that you are not. This will help you spot trends and make more informed marketing decisions. Ultimately, this is what grows your business and makes you successful.
