Majestic SEO developed Trust Flow for measuring a website’s link credibility. For this purpose, it considers the quality of backlinks as well as the reputation of those sites where such links are made. These details have not been fully disclosed; however, Majestic has provided some information as to how exactly this feature works on its blog.
It is useful in link audits and competitor analyses too. It also helps to identify toxic links that can lead to penalties being imposed on your site.
Link building
Trust Flow is a metric used in SEO that helps determine a website’s link profile quality. It isn’t an indicator of Google search engine ranking factors directly, but it can improve site visibility and reputation. Also, it is useful when looking for potential linking opportunities.
The TF score is created by Majestic SEO that manually scrapes the Internet to come up with a classified list of seed sites. TF will be better depending on how close your website is to these seed sites. It also takes into account internal linking structure.
Using TF metric to find potential linking opportunities is one way you can get relevant links for your site quickly. Nevertheless, you should know that this measure may not always be accurate. Sometimes a low TF score happens and there shouldn’t be any reason for worrying about it too much.
Content marketing
After Google stopped updating PageRank, Trust Flow (TF) has become one of the most accurate metrics for site value and relevance. If you focus on high-quality backlinks and improve your content, then your TF can be increased and this will boost your search engine rankings.
To increase your TF, develop high-quality content that addresses the needs and preferences of a specific audience. This approach will enable you to draw targeted traffic as well as positioning yourself as an authority in a niche.
However important the CF metric is to SEO, one must also consider internal linking. By regularly auditing and disavowing toxic backlinks, your TF stays high. This shows that other websites perceive it positively enough to link to it which stimulates SEO for boosting purposes. But avoid over optimizing anchor text because it may reduce your TF.
Social media
One of the best ways to increase your Trust Flow is by connecting with influencers. Utilize a tool like SEO Metrics Checker and Rank Tracker Plus to identify influential bloggers, journalists or any other personalities within your industry that have a high Topical Trust Flow score. Contact them and ask for a link.
Though this won’t instantly raise your TF, it will help build up an online reputation for you which in turn could bring about additional links later on from other sources who take notice of the quality of this site.
Raising trust flow is much like building a solid reputation in town; when people trust you they will talk about you more leading to higher visibility, better conversion rates and ultimately more money made through sales. It takes time and effort to raise trust flow but it is worth it in the long run besides bear in mind that good trust flows can make sites rank better on search engines too.
Reputation management
Maintaining good reputation is crucial in any online business enterprise.Reputation management entails promoting positive attributes about oneself so as to gain trust from potential consumers.Making sure one’s reputation is intact before things start going wrong, and having a plan in place for when something does go awry is very important.Reputation management ensures that everyone else’s perception is positive.
Trust flow is a metric created by Majestic SEO that gauges the quality of links to a website. The higher the score the more trustworthy and authoritative site it is. It has been created using multiple seed sites, but no one really knows who they are or where they are on the internet.
It should be noted however that high Citation Flow does not necessarily mean good Trust Flow either. This is because if your website has lots of low-quality backlinks, it can damage your search engine ranking. This underlines why you should keep an eye on your auditing as well as disavow toxic links.
