Trust flow is a ranking factor that measures the quality and relevance of a website. It has become popular since Google stopped updating PageRank, and is one of the most accurate single metrics to correlate to search engine rankings. It is also a key metric in competitive analysis.
The metric is calculated by Majestic SEO, and is based on the proximity of a site to a seed set of authority sites. It also takes into account link quality and spam links.
Link building
Trust Flow is one of the most popular SEO metrics around. It is a welcome replacement for PageRank, which was phased out by Google in 2013. It helps evaluate the credibility of a website’s backlink profile and can enhance its search engine ranking potential. It also allows marketers to analyze competition and improve their own SEO campaigns.
The TF score is determined by a number of factors, including the number and quality of incoming links. It also considers the domain’s history, reputation, and security. It is important to have a diverse link portfolio that includes both high and low TF links. This way, the TF score is more accurate and more representative of the actual ranking of a webpage.
Majestic also offers a number of other metrics, including Citation Flow and Topical Trust Flow. These metrics are based on Majestic’s proprietary data and provide visibility into the overall quality of a website’s backlink profile. They also help to identify opportunities for improving the quality of a site’s backlinks.
Content marketing
Content marketing is a critical component of any SEO strategy, as it helps to improve brand awareness and generate leads. However, it can be difficult to measure the impact of content on a business’s bottom line.
One way to do this is to use the Trust Flow metric, which was created by Majestic and offers a more granular view of the quality of links a website receives. The tool also includes Topical Trust Flow, which measures the strength of links by their relevancy to the referring domain.
A website’s TF score can also help you identify competitors. This data is important when planning your competition strategy and can be used to evaluate the quality of a competitor’s site. Majestic’s online tools include both TF and CF, as well as many other key data points for a comprehensive assessment of your competitors. You can also use the free Screaming Frog tool to analyze competitor sites for these metrics and more.
Competition analysis
A website’s Trust Flow score shows how trustworthy it is based on the quality of its backlinks. A higher score indicates more credible and authoritative backlinks, which can improve a website’s SEO visibility and organic search ranking. The metric can also be used to evaluate competitors’ online presence and identify opportunities for link building.
Majestic has introduced a new metric called Topical Trust Flow, which uses the same process as its Citation Flow metric to determine how trustworthy a webpage is in specific subjects and industries. For example, a site that covers sports might have a high Topical Trust Flow for that subject, while another site that focuses on technology might have a low one.
Though Trust Flow is not an official Google ranking factor, it has a strong correlation with rankings and can be useful for competitive analysis in SEO campaigns. It is a handy tool for performing link audits and prospecting for links, but it can be used in a number of other ways as well.
Off-page optimization
When other reputable sites and people link to your content or cite it, they’re effectively voting for its quality. This is a big deal in the off-page SEO world because it’s what gives search engines and the searching public proof that your website maintains relevance, authority, and trustworthiness in a sea of online content.
TF is a new metric from Majestic, a prominent software tool for SEO and link analysis is Rank Tracker tool. It scores websites based on their trustworthiness, using a list of trusted “seed” sites. The closer a website is to these seed sites, the higher their TF score. TF and its sibling metric, Citation Flow, have joined PageRank as a must-have SEO metric.
TF and CF are useful for gathering competitive intelligence because they can help you identify high-value links from competitors. You can use a backlink checker like Monitor Backlinks to see your competitor’s TF and CF. This is a great way to get a better idea of who your competitors are and what they’re doing to rank well in search.
