Tag Archives: moz

Understanding Moz’s Spam Score – Significance Evaluation and Optimization

Spam scores provide an important indicator of a website’s health. Though not directly impactful as ranking factors, SEOs can use spam scores to evaluate their backlink profile and take measures to improve it. Moz created its spam score metric in … Continue reading

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Understanding Domain Authority and Its Importance in SEO

Domain authority measures how a website will rank on search engine results pages (SERPs). It acts as both an indication and comparative indicator; websites with higher domain authority scores than their rivals will tend to appear higher up the SERPs. … Continue reading

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