Tag Archives: moz
Understanding Moz’s Spam Score – Significance Evaluation and Optimization
Spam scores provide an important indicator of a website’s health. Though not directly impactful as ranking factors, SEOs can use spam scores to evaluate their backlink profile and take measures to improve it. Moz created its spam score metric in … Continue reading
Understanding Domain Authority and Its Importance in SEO
Domain authority measures how a website will rank on search engine results pages (SERPs). It acts as both an indication and comparative indicator; websites with higher domain authority scores than their rivals will tend to appear higher up the SERPs. … Continue reading
